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Summer of '69: Vegas or Bust kicks off Memorial Day weekend at Fremont Street Experience and comes to a close Labor Day weekend. The summer-long campaign will feature major headlining entertainment and events reminiscent of the year 1969. Artist John Van Hamersveld, most known for his prominent 1960s iconic image of the Pinnacle Indian and The Beatles cover for the "Magical Mystery Tour" album, joins Fremont Street Experience and Mayor Goodman in celebration of the "Summer of '69: Vegas or Bust" summer extravaganza. The completed art piece, a custom-painted vintage school bus, is unveiled to the media for the first time on Friday, May 22 by Van Hamersveld. In addition to the unveiling, Fremont Street Experience will give media a sneak-preview of the Summer of '69 street show, "Psychedelic Ride: A Hippie Bus Street Party."